Justin Christianson shares how to test and double your sales by improving your conversions through A/B testing on the Standing O Show today.
Justin is the co-founder and President of Conversion Fanatics, a full-service conversion rate optimization company. A 13-year digital marketing veteran, Justin is also the #1 best-selling author of Conversion Fanatic: How to Double Your Customers, Sales and Profits with A/B Testing.Most people don't have a traffic problem, they have a conversion problem - @convfanatics… Click To Tweet
During the interview, Justin how he began his journey in the digital space through network marketing and ended up building and selling a million dollar company. In 2009, after seeing a need for website optimization in the online space, her co-founded Conversion Fanatics. Justin says, “If you’re not testing, you’re leaving a ton of money on the table.”
Justin also shares case studies and strategies that will help you test, convert and increase your customers and sales.
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Some Questions I Ask
- When did Justin decide to work for himself?
- Did Justin find success right away as an internet marketer and entrepreneur?
- Did Justin choose someone similar to himself when he and his partner decided start Conversion Fanatics?
- Why are some entrepreneurs not doing website or landing page optimization?
- Where should entrepreneurs start with A/B testing?
- How does Justin recommend optimizing Facebook ads?
In This Episode, You’ll Learn
- Why Justin says that “most people don’t have a traffic problem; they have a conversion problem.”
- How Justin became associated with Mike Dillard as his #1 affiliate and then his business partner.
- How Justin recognized a weakness in his early entrepreneurial journey and took a job as a B2B salesperson to increase his communication skills.
- On entrepreneurs who don’t test, “If you’re not testing, you’re leaving a lot of money on the table.”
- How one client increased sales 1800% over 10 days by testing and improving conversions from 1% to close to 10%.
- Goal of split testing is figure out where visitors are going and where they’re falling off. Then, making a path simple to get them to the goal you want to achieve.
- Understanding metrics is one of the 1st thing an entrepreneur should do when beginning to optimize.
- “In marketing, assumptions will kill your results.”
- How Facebook is interrupt marketing, and images play a key role in good Facebook advertising.
Links and Resources Mentioned In This Show
- Conversion Fanatic: How to Double Your Customers, Sales and Profits with A/B Testing by Justin Christianson
- The Alchemist by Paulo Coelho
- Playing to Win by A.G. Lafley
- Slight Edge by Jeff Olson
- Influence by Robert Cialdini
- Ask by Ryan Levesque
- Guinevere’s Gift – Justin’s favorite nonprofit
- Conversion Fanatics – Justin‘s website
- Contact Justin
Thanks for Listening!
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