Brian Lofrumento discusses how at a young age, he’s been able to build a number of successful businesses. Brian’s businesses have reached over 3.5 million people worldwide, and he has over 3,000 students from around the world going through his courses about how to automate and scale their businesses online. The key to hit 6 figures and growing business success is the strategy to always lead with value.
During the interview, Brian tells the story of providing so much free value and good marketing content in a seminar, that when it came time for audience questions the first question came from a man who asked, “Who do I cut a check to?” Entrepreneurs are successful when they focus on whom they want to serve and providing what those individuals want.
Brian also talks about his book, Wantrepreneur to Entrepreneur. He shares about what it takes to get in front of and meet the people who inspire him. In addition, he talks about how your mindset is the ultimate decider of success. Finally, I present Brian with a business scenario and ask him to apply the 5 things the business needs to hit 6 figures. Brian explains the lead magnet, trip wire, return path…and much more.
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Some Questions I Ask
- What does Brian mean by leading with value as a strong business strategy?
- What was he doing as teenager that prepared him to start his first business?
- What are the habits that he has formed that have led to business success?
- Why did he write Wantrepreneur to Entrepreneur?
- Why is mindset the ultimate decider of success?
- What are 5 things a business needs to hit 6 figures?
In This Episode, You’ll Learn
- On starting a business, just provide as much as value as possible by helping people and getting them closer to the results they want. The money will follow..
- The first two questions to ask when starting a business: Who do you want to serve and what do those people want?
- Knowing the way to overcome doubt is to know your “why?’
- How to tell if new entrepreneurs will succeed or not. Mindset is the #1 thing.
- On surrounding yourself with the right people, and to “stop surrounding your self with lobsters”.
- “Your quality of life is determined by how many people you can call in good times who will share your excitement with you”.
- Brian shares the 5 things an online business needs to hit 6 figures.
Links and Resources Mentioned In This Show
- Wantrepreneur to Entrepreneur by Brian Lofrumento
- Poke the Box by Seth Godin
- Awesomeness Fest
- Brian’s Free 6 Figure Training
- Save the Children – Brian’s favorite charity
- I Met Brian– Brian’s website
Thanks for Listening!
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